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CRITERIA FOR JUDGING

The ARC Awards Competition is unique in that each annual report is judged against itself, based on its success in communicating its company's story. Judging is based not on corporate profitability nor production, but on the values of creativity, clarity, effectiveness, and excellence as symbolized by the ARC Awards.

Some of the elements to be considered in the judging of the annual reports include: cover design, president's letter, interior design, clarity of written text, presenta- tion of corporate information, expression of financial data, and how well the spirit of the organization is communicated.

JUDGING PROCESS

Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; however, if no entry scores high enough, no award will be given.

All Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top annual report in all the classifications.

THE JUDGES

Preliminary judging is carried out independently by
panels of judges representing leaders in the fields of investor relations, writing, design, and photography. Final judging is made by presidents, CEO's and other senior members of corporations, agencies, and design firms.

THE WINNERS

The top 25% scoring annual reports will be awarded Honors, Bronze, Silver, and Gold certificates of outstanding achievement. An ARC Award plaque will be presented to each of the 30 Grand Award Winners. A BEST OF SHOW trophy will be presented to the entry that best exemplifies the spirit of ARC Awards.

AWARDS CEREMONY

The ARC Awards will be presented during a Gala Champagne Cocktail Reception and Banquet set for September 18th, 2008, in New York City. All winning annual reports will be on display. All winners will be called to the stage to receive their awards.