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CRITERIA
FOR JUDGING
The ARC Awards Competition is unique in that each
annual report is judged against itself, based on its success in
communicating its company's story. Judging is based not on corporate
profitability nor production, but on the values of creativity,
clarity, effectiveness, and excellence as symbolized by the ARC
Awards.
Some of the elements to be considered in the judging
of the annual reports include: cover design, president's letter,
interior design, clarity of written text, presenta- tion of
corporate information, expression of financial data, and how well
the spirit of the organization is communicated.
JUDGING
PROCESS
The ARC Awards are conducted as a “blind” judging.
(Nominating agency names are withheld from the judges.)
Each entry is evaluated three separate times during
the
preliminary rounds. The three sets of scores are then
averaged into a single score for the individual entry.
A certain minimum score must be achieved to qualify for an award.
Only one Gold, Silver, Bronze and Honors Award will be given in each
classification; however, if no entry scores high enough, no award
will be given.
THE
JUDGES
Judges come from around the globe to participate on
the ARC jury panels. Preliminary judging is carried out
independently by panels of judges representing leaders
in the fields of investor relations, writing, design and
photography. Final judging is made by presidents, CEOs and other
senior executives of corporations,
agencies, and design firms. THE
WINNERS
Annual reports scoring in the top 25 percent will be
awarded Honors, Bronze, Silver and Gold certificates of outstanding
achievement. All Gold Award winners become candidates for the Best
of Category - Grand Awards. An ARC Award plaque will be presented to
each of the Grand Award winners. The Best of Show trophy will be
presented to the one top annual report that best exemplifies the
spirit of the ARC Awards. AWARDS
CEREMONY
The ARC Awards will be presented during a Gala
Champagne Cocktail Reception and Banquet set for September 17th, 2009, in New York City. All winning annual reports will
be on display. All winners will be called to the stage to receive
their awards.
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