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20th ANNUAL ASTRID AWARDS ANNOUNCED

 

** DAIMLER AG/ SMART **

TAKES BEST OF SHOW

 

NEW YORK, NY – May 20, 2010 – Grand Award Winners in 15 design categories were announced today for the 20th Anniversary ASTRID Awards competition, honoring excellence and innovation in design. This year’s BEST OF SHOW was captured by Red Indians Publishing (Reutlingen, GERMANY), on behalf of their client DAIMLER AG/ SMART (Stuttgart, GERMANY).

The custom publication titles OYM Open Your Mind is a lifestyle publication for automobile enthusiasts. The judges praised the innovative approach as "Very Cool!" and "Beautiful piece. Design is awesome." The work garnered perfect 10 scores from all the judges during the Preliminary Rounds and enthusiastic consensus during the Final Round that Open Your Mind deserves to be Best of Show.

In their respective categories, the 2010 Grand Winners were:

ADVERTISEMENTS

Day6
ANTEMISARIS PLANT NURSERY
Living Trees
(GREECE)

ANNUAL REPORTS

G+J Corporate Editors GmbH

Gruner + Jahr AG & Co KG

G+J Annual Report 2008

(GERMANY)

BROCHURES

American Specialty Health
Stepping It Up: Year in Review
(USA)

CALENDARS

Bank of China (Hong Kong) Limited
Desk Top Calendar 2010
Year of the Tiger
(HONG KONG)

COVER DESIGN

iOne Financial Press Ltd.
LIFESTYLE INTERNATIONAL HOLDINGS LIMITED
Annual Report 2008
"Driving Forward; Building Future"
(HONG KONG)

CUSTOM PUBLICATIONS

Red Indians Publishing

DAIMLER AG/ SMART

OYM Open Your Mind

(GERMANY)
DVD/VIDEOS

Hawthorne Direct

BLACK & DECKER INC.

Black & Decker Flex Vac

(USA)
EMPLOYEE PUBLICATIONS

grasundsterne

SAP AG

SAP World

(GERMANY)
GRAPHIC DESIGN Infel AG
AET, AZIENDA ELETTRICA TICINESE
Zoom
(SWITZERLAND)
GREEN MARKETING

5th business

"Perspective 5"

(CANADA)
INVITATIONS

HeterMedia Services Limited

HeterMedia Beijing Office Grand Opening Invitation

(HONG KONG)
NON-PROFIT ORGANIZATIONS

Beau Gardner Associates

HACKENSACK UNIVERSITY MEDICAL

CENTER FOUNDATION

Beyond Extraordinary

(USA)
PHOTOGRAPHY

RR Donnelley Roman Financial

NEW WORLD CHINA LAND LIMITED

"Discovering the Aesthetic of Urban Life"

2009 Annual Report

(HONG KONG)
RECRUITMENT

Wheatley Advertising Corp.

NEW YORK INSTITUTE OF TECHNOLOGY

Admissions Recruitment Brochures

(USA)
WEBSITES

medienfabrik Gütersloh GmbH

FIFA

FIFA E-Activity Report

(GERMANY)

“The ASTRID 2010 Awards received nearly five hundred entries from 15 countries,” stated Reni Witt, President of MerComm, Inc., which sponsors the competition. “Recognition from the esteemed judges of the ASTRID Awards is the ultimate accolade for international excellence in design. An ASTRID Award means that the winner delivers top quality work. Considering the high level of competition from companies and design agencies around the world, it’s a tremendous honor to be recognized by peers in the industry.”

Judging was carried out by leading designers, art directors, and graphic artists from Canada, Europe, Hong Kong and all across the United States.

 
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