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GRAND AWARD WINNERS TAKES BEST OF SHOW NEW YORK, NY – June 26, 2007 – The winners of the 18th Annual International GALAXY 2007 Awards Competition honoring excellence in product and service marketing were announced today in New York City. Over four hundred and sixty entries were received from Australia, Austria, Brazil, Canada, Denmark, French West Indies, Germany, Greece, Hong Kong, Ireland, Italy, Japan, Korea, Mexico, People’s Republic of China, Switzerland, the United Kingdom, and the United States. VOK DAMS GRUPPE & Totems Communication (GERMANY) to the top honor on behalf of DAIMLER CHRYSLER AG, for introducing the new generation of vehicles with the E-Class-Experience. The goal was to generate leads and provide test drives to new target groups, inspiring and involving drivers in a direct encounter with the product. The judges praised the promotion as “very impressive”, “a fabulous presentation and program”, and “absolutely stunning and effective.” In their respective categories, the other Grand Award winners were: |
ADVERTISING |
Bank of Communications Co. Ltd., Hong Kong Branch |
ANNUAL REPORTS |
Phoenix Communications Limited NEXT MEDIA |
BROCHURES |
Corporate Edge M-REAL |
CAUSE-RELATED MARKETING |
Boys & Girls Clubs of America |
COPYWRITING |
The Charles Schwab Corp. |
DESIGN |
Yellow Creative (HK) Limited THE LI & FUNG GROUP |
DVD's |
The War Amps THE WAR AMPS |
INTERACTIVE MEDIA |
Mind + Media |
PROMOTION |
VOK DAMS GRUPPE & Totems Communication DAIMLERCHRYSLER AG |
PUBLIC RELATIONS |
VOK DAMS Gruppe LANCOME/LOREAL LUXUS PRODUKTE GMBH |
WEBSITES |
Weber Shandwick DALLAS ZOOLOGICAL SOCIETY |
In addition to the Grand Awards, Gold, Silver, Bronze, and Honors awards were presented to the top third scoring entries. Judging procedures were carried out by the top marketing consultant firms and corporate marketing departments throughout the world.
The GALAXY Award symbolizes the assembly of numerous disciplines that create marketing excellence. The GALAXY Awards honors the professionals who contribute to the process of building image, creating profit, and making a difference in the market place.
Mission Statement | Award Winners | Quotes & Comments
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