GRAND AWARD WINNERS ANNOUNCED FOR
22nd ANNIVERSARY GALAXY AWARDS COMPETITION
TAKES BEST OF SHOW
NEW YORK, NY – November 1, 2011 - The winners of the
2011 International GALAXY Awards honoring excellence in product
and service marketing were announced today.
Over 600 entries were received from 22 countries
including Austria, Canada, Czech Republic, Germany, Hong Kong, India,
Italy, Korea, Liechtenstein, Luxembourg, Macau, the Netherlands,
People's Republic of China, Poland, Serbia, Singapore, Spain,
Switzerland, Turkey, the United Arab Emirates, the United Kingdom and
the United States.
Extraordinary Events (USA) teamed with
Avantgarde (GERMANY) took the top honor on behalf of their client,
the car brand, MINI (Munich, GERMANY) for their MINI Countryman
Wanderlust Campaign. The events took place over six weeks in five
U.S. cities to introduce the new MINI Countryman vehicle.
This campaign increased awareness and positioned the
MINI Countryman as part of an adventuresome lifestyle. It created
high-traffic buzz via social media and a call to action to visit the
campaign Web site. By inspiring MINI followers to create their own
Wanderlust event ideas and post them on the MINIspace Web site, we
created a strong viral impact that garnered MINI high-quality
prospective buyer leads in the U.S.
The judges praised the marketing campaign as "Well
done!!!" and "Fun! A very creative idea well executed." With near
perfect 10 scores, the project best embodied the spirit of excellence
shining in the GALAXY Awards.
In their respective categories, the other Grand Award winners were: