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the Mercury Awards Winners Reception & Dinner Program. 

2011/12
INTERNATIONAL
MERCURY AWARDS

NEW YORK, NY- March 22, 2012 - The 2011/12 winners in the 25^th Anniversary MERCURY Awards Competition honoring excellence in professional communications were announced this evening at a Gala Dinner in the NEW YORK PALACE HOTEL in New York City.

      The trophy for BEST OF SHOW was awarded to the CURTIS GROUP (Bloomfield Hills, Michigan) and HERMANOFF PUBLIC RELATIONS (Farmington Hills, Michigan) on behalf of their client the CITY OF DETROIT, for their Pro Bono Campaign, I'm a Believer.

      Everyone involved in the project volunteered their time and talents, including a Hollywood director and local well-known people from radio, TV Entertainment and the arts. The Mayor himself, Dave Bing, went all out in his support. The campaign earned hundreds of TV and radio interviews across the U.S. and internationally. As a result, thousands of Detroiters stepped up and volunteered to help make Detroit a great city again.

Burda Creative Group GmbH/BurdaYukom Publishing

SENNHEISER ELECTRONIC GMBH

"smelling and tasting sound" Annual Report 2010

KircherBurkhardt GmbH

OBI GROUP HOLDING GMBH

40 Jahre

Oricom

DOOSAN HEAVY INDUSTRIES & CONSTRUCTION

Building Your Tomorrow Today

ringzwei

RTL GROUP

Annual Report 2010

Shian, Inc.

MTI LTD.

Growing Bigger and Smarter

muehlhausmoers corporate communications

DEUTSCHE WELTHUNGERHILFE E.V.

Global Hunger Index 2011

NYU Langone Medical Center

The Third Age

HANWHA

Quality Growth

HOFFMANN UND CAMPE Corporate Publishing

BAYERISCHE STAATSOPER

MAX JOSEPH (3/2010-11)

Meavision Media GmbH

DEUTSCHE POST DHL

Speed of Yellow for Rugby World Cup 2011

PRH Hamburg Kommunikation GmbH

LUDWIG GÖRTZ GMBH

Wir bei Görtz - "We at Görtz"

Red Indians Publishing

ramp #16 - DLDUUDGR

Curtis Group

CITY OF DETROIT

"I'm a Believer" Campaign

Siboney USA

MILK PEP

Hispanic got milk?

Hong Kong Tourism Board

Year of the Rabbit Calendar

Taylor Global, Inc.

DIAGEO/JOSE CUERVO

Jose Cuervo Pro Beach Volleyball Series

The Hong Kong Heritage Project

"Our Home, Our History - An Illustration"

HOFFMANN UND CAMPE Corporate Publishing

EVONIK INDUSTRIES AG

Evonik-Magazin iPad App Kiosk

(issue: DAS MEISTERHEFT)

Campaign for Tobacco-Free Kids

Knock Tobacco Out of the Park

      Judging for the International MERCURY 2011/12 Awards represented the most illustrious, creative professionals in the public relations industry. Twenty-eight distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging from Canada, Chile, Europe, Hong Kong, Korea, Mexico, Singapore and the United States.  Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message.  Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores.  Grand Awards were selected from the top scoring gold winners in each category.

      This year over 790 entries were received from 21 countries including Austria, Canada, Germany, Hong Kong, Italy, Japan, Korea, Luxembourg, Mexico, Morocco, New Zealand,  People's Republic of China, Poland, Portugal, Singapore, Spain, Switzerland, Turkey, the United Arab Emirates, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, "The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It's a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards."

      The annual award is named for the Roman god who was the messenger of the other gods.  The MERCURY Award symbolizes the spirit of the message communicated.  It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated.  The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization.  The awards programs were founded to promote excellence in the various fields of communications.