2018 Astrid Winners

2018 Grand Award Winners

28th ASTRID GRAND AWARD WINNERS ANNOUNCED

** SAMSUNG FIRE & MARINE INSURANCE ** Takes Best of Show

NEW YORK, NY – May 7, 2018 – Grand Award Winners in 18 design categories were announced today for the 28th Annual ASTRID Awards competition, honoring excellence and innovation in design. Over 480 companies competed from 15 countries worldwide.

This year’s BEST OF SHOW was captured by PLUS X (Seoul, SOUTH KOREA), on behalf of their client SAMSUNG FIRE & MARINE INSURANCE for their 2016 annual report, Like the Air – Our Value.

The book featured papers made from air-infused pulps with an ethereal minimalist design. The judges praised the simplicity of the design as well as the attention to detail. They especially extolled the beautiful paper and the scented pages. “Beautifully done!” This remarkable annual report earned the highest absolute scores in the competition.

In their respective categories, the 2018 Grand Winners were:

Annual Reports
Cover Design

REF Financial Press Limited
CLEAR MEDIA LIMITED
Annual Report 2016
(HONG KONG)

Annual Reports
Traditional

PLUS X
SAMSUNG FIRE
& MARINE INSURANCE
Annual Report 2016
Like the Air – Our Value

(SOUTH KOREA)

Annual Reports
Non-Traditional

REF Financial Press Limited
NEW WORLD DEVELOPMENT COMPANY LIMITED
2017 Annual Report

(HONG KONG)

Annual Reports
Online

KD1 Designagentur,
Quass von Deyen/Schneider/Voss
REWE GROUP
Annual Report 2016
(GERMANY)

Apps

PRH Hamburg Kommunikation GmbH
LUFTHANSA CARGO AG
Lufthansa Cargo planet Magazine App
(GERMANY)

Books

Profilwerkstatt GmbH
FORSCHUNGSVEREINIGUNG ANTRIEBSTECHNIK E.V.
FVA – Sharing Drive Innovation – Anniversary Communication
50 Years of FVA
(GERMANY)

Branding

Studio 210, LLC
MASTERCARD/PTE., LTD.
Mastercard Asia Pacific Headquarters Branding New Offices, Singapore
(SINGAPORE)

Campaigns

Hong Kong Tourism Board
My Hong Kong Buddy Campaign
(HONG KONG)

Cover Design

Miryu Namoo Company
Hanyue
(SOUTH KOREA)

Custom Publications

PRH Hamburg Kommunikation GmbH
DAIMLER AG
Mercedes-Benz Transport
(GERMANY)

Employee Publications

plan p GmbH
TESA SE
inside:tesa
(GERMANY)

Graphic Design

Hong Kong Tourism Board
Old Town Central Q Art Code
(HONG KONG)

Magazines

ramp.space GmbH & Co. KG
ramp #39 - I Drive. Therefore? I Am!
(GERMANY)

Non-Profit Organizations

The Hong Kong Society for the Aged
Annual Report 2016-2017
(HONG KONG)

Promotion

Hong Kong Tourism Board
Old Town Central
(HONG KONG)

Special Projects

CHEIL WORLDWIDE
SAMSUNG ELECTRONICS
20 Years of Samsung
and The Olympic Games
(SOUTH KOREA)

Video

Hong Kong Tourism Board
Old Town Central -
Old Town Central Dogs
(HONG KONG)

Websites

Speedpool GmbH
SCHAEFFLER
schaeffler-tomorrow.com
(GERMANY)

“Recognition from the esteemed judges of the ASTRID Awards is the ultimate accolade for international excellence in design,” stated Reni Witt, of MerComm, Inc., which sponsors the competition. “An ASTRID Award means that the winner delivers top quality work. Considering the high level of competition from companies and design agencies around the world, it’s a tremendous honor to achieve this high level of success.”

Judging was carried out by leading designers, art directors, and graphic artists from Chile, Germany, Japan, Hong Kong, Korea, and the United States.

MerComm’s annual ASTRID Awards is the only awards program in the world that is truly independent. The ASTRID Awards accept no advertising, membership dues, or outside sponsorship, thereby guaranteeing fairness and impartial judging.

Winning an ASTRID Award is confirmation of quality bestowed by peers in the field, and recognized internationally by clients and management.

Founded in 1991, the ASTRID Awards is dedicated to its mission: to promote design as fundamental to communications, a business imperative, and a powerful tool for commercial success.

We are proud and honored to recognize the winners for their creative excellence.

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