Mercury 2018 | 2019 Award Winners

Grand Award Winners

2018 - 2019 International Mercury Awards

* DIEHL AVIATION * Wins Best of Show

NEW YORK, NY- March 15, 2019 - The Grand Winners for the 32nd Annual MERCURY Awards honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to DIEHL AVIATION (Frankfurt, GERMANY) for their Employee Book We are One. Nominated by BrandsOnSpeed GmbH (Stuttgart, GERMANY), the agency created the concept, design and text for this highly emotional project. The names of all 5,700 employees are printed on the sleeve. At the heart of the book are short, very personally written and photographed portraits in which many employees are introduced. The book strongly communicated the company’s great enthusiasm and passion for aviation. The judges awarded it the highest possible score, with perfect 10’s throughout.

Grand Award Winners

In their respective categories, the 2018/19 Grand Award winners were:

Writing

BrandsOnSpeed GmbH
DIEHL AVIATION
“We are One” Employee Book
(GERMANY)

Design

ramp.space GmbH & Co. KG
DR. ING. H.C. F. PORSCHE AG
70 Jahre PORSCHE SPORTWAGEN
“We love the way you are”
& “Keep on running”
(GERMANY)

Advertising

Hong Kong Tourism Board
CNY 2018 “Good Fortune Everywhere”
(HONG KONG)

Annual Reports
Cover Design

concept c media /
va bene publishing GmbH

FIDUCIA & GAD IT AG
Geschäftsbericht 2017
Die vierte Dimension
(GERMANY)

Annual Reports
Overall Presentation

United Therapeutics
Annual Rapport 2017
(USA)

Annual Reports
Online

concept c media /
va bene publishing GmbH

FIDUCIA & GAD IT AG
Geschäftsbericht 2017
Die vierte Dimension
(GERMANY)

Brochures

IM creative
HYUNDAI MOTOR COMPANY
2018 Hyundai Blue Waves
(SOUTH KOREA)

Custom Publications
Business-To-Business

C3 Creative Code and Content GmbH
FRANZ HANIEL & CIE. GMBH
enkelfähig
(GERMANY)

Custom Publications
General Audience

bp Content
DEUTSCHE BANK
WEALTH MANAGEMENT
WERTE
(GERMANY)

Employee Publications

C3 Creative Code
and Content GmbH

BUNDESWEHR
“I want you - Love, Lust
und Partnership”
(GERMANY)

Magazines
Design

BrandsOnSpeed GmbH
AMADEUS HOTELS
LEGENDARY Hotel Stein Magazine #01
(AUSTRIA)

Magazines
Overall Presentation

KNSKB+ GmbH
EVONIK INDUSTRIES AG
ELEMENTS
(GERMANY)

Video

PRH Hamburg
Kommunikation GmbH
DAIMLER AG
TAKE OFF Mercedes-Benz Trucks
(GERMANY)

Websites

China Unicom (Hong Kong) Limited
Investor Relations Website
(HONG KONG)

Promotion

Hong Kong Tourism Board
Old Town Central
(HONG KONG)

Publicity

Lucre Inc.
KOREA SOUTH-EAST POWER (KOEN)
Clean & Smart Energy Leader
(SOUTH KOREA)

Special Events

Lobby PR
ISTANBUL SABIHA GOKCEN INTERNATIONAL AIRPORT
IZEV Animals and Us
(TURKEY)

Campaigns

Marco de Comunicación
CONFORAMA
#ACTIVATUBIENESTAR
(SPAIN)

Judging for the International MERCURY 2018/19 Awards represented the most illustrious, creative professionals in the public relations industry. Thirty distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging process. Entries were evaluated by judges from all over the world. Criteria included editorial quality; visuals and design; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

This year 612 entries were received from 17 countries: Austria, Canada, Finland, France, Germany, Hong Kong, Japan, Korea, People’s Republic of China, Poland, Portugal, Russia, Spain, Switzerland, Turkey, Ukraine, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards.”

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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