Judging Procedures
CRITERIA FOR JUDGING
The ARC Awards Competition is unique in that each annual report is judged against itself, based on its success in communicating its company's story. Judging is based not on corporate profitability nor production, but on the values of creativity, clarity, effectiveness, and excellence as symbolized by the ARC Awards.
Some of the elements to be considered in the judging of the annual reports include: cover design, president's letter, interior design, clarity of written text, presentation of corporate information, expression of financial data, and how well the spirit of the organization is communicated.
JUDGING PROCESS
The ARC Awards are conducted as a “blind” judging.
(Nominating agency names are withheld from the judges.)
Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze and Honors Award will be given in each classification; however, if no entry scores high enough, no award will be given.
THE JUDGES
Judges come from around the globe to participate on the ARC jury panels. Preliminary judging is carried out independently by panels of judges representing leaders in the fields of investor relations, writing, design and photography. Final judging is made by presidents, CEOs and other senior executives of corporations, agencies, and design firms.
THE WINNERS
Annual reports scoring in the top 30 percent will be awarded Honors, Bronze, Silver and Gold certificates of outstanding achievement. All Gold Award winners become candidates for the Best of Category - Grand Awards. An ARC Award plaque will be presented to each of the Grand Award winners. The Best of Show trophy will be presented to the one top annual report that best exemplifies the spirit of the ARC Awards.
AWARDS CEREMONY
The ARC Awards will be presented during a Gala Celebration and Exhibition in
New York City. All winning annual reports will be on display. All winners will be called to the stage to receive their awards. For this year's date, please see the ARC Awards Calendar.
DISTINGUISHED FACULTIES OF INTERNATIONAL JUDGES
The distinguished panels of judges recognize the art of communications in a global economy and the science of the new technologies which enable the world-wide exchange of ideas and information. Members of the judging faculty will evaluate the entries based on the standards of international excellence through the measures of creativity and craft.
| 33 Visual – MEXICO 5D Factory – KOREA A. Plus Financial Press Limited – HONG KONG Addison – USA AIR Health – USA Akademie Deutscher Genossenshaften ADG – GERMANY Armacell International S.A – LUXEMBOURG Artists Estate Studio – USA ATREVIA – PORTUGAL ATREVIA – SPAIN Atruvia AG – GERMANY Avila Creative, Inc. – USA Bank of China – HONG KONG Berenberg – GERMANY BGA Publishing – USA BP Content – GERMANY BrandsOnSpeed GmbH – GERMANY Bring, LLC. – USA Burgess Strategic Marketing Services – USA C3 Creative Code & Content – GERMANY CD Corporate Reports SDN BHD – MALAYSIA CHC Enterprises – USA China Communications Services Corporation Limited – HONG KONG China Overseas Property Holdings Ltd – CHINA China Telecom Corporation Ltd. – HONG KONG China Unicom (Hong Kong) Limited – HONG KONG Christian Rahofer GmbH – AUSTRIA CITIC Limited – HONG KONG Citizens Development Business Finance PLC – SRI LANKA C.J. Graphics – CANADA Colonial First State Global Asset Mgmt – AUSTRALIA ComfortDelGro Corporation Limited – SINGAPORE concept c media – GERMANY Content Performance Group GmbH – GERMANY Coolgrey Design Workshop Limited – HONG KONG Cope Content Performance Group GMBH – AUSTRIA Cre8 – HONG KONG CSR Consulting & Design – KOREA Curran & Connors, Inc. – USA Daimler AG – GERMANY Daiwa House Industry Co., Ltd. – JAPAN Dan Baron – USA Devon Title – USA Diehl Aviation – GERMANY DNA Komunika – INDONESIA Donnelley Financial Solutions – HONG KONG Doosan Infracore Ltd – REPUBLIC OF KOREA DOTPLUS Communications SDN BHD – MALAYSIA EDICO Financial Press Services Ltd. – HONG KONG Elegance Financial Communications Limited – HONG KONG Engage Media Pte. Ltd – SINGAPORE |
Equity Financial Press Ltd. – HONG KONG Excel Communication and Perception Management – TURKEY Fast Retailing Co., Limited – JAPAN FGI Design – USA Fiducia & GAD IT AG – GERMANY Finar Kurumsal – TURKEY Fronius International GmbH – GERMANY Fuhrmann Films – GERMANY GenNex Financial Media Limited – HONG KONG Global Reporting Services – AUSTRALIA Graffiti – TURKEY Great Thinks – GERMANY Grupo Insud – ARGENTINA H2H Consulting – USA HeterMedia – HONG KONG HGB Hamburger Geschäftsberichte GmbH & Co. KG – GERMANY HKBN Group – HONG KONG House of Communications – USA Hyundai Motor Group – KOREA i.LINK Group Limited – HONG KONG Ideas on Purpose – USA INBRAX – CHILE Inc. Design – USA Informa PLC – UNITED KINGDOM Insight Creative – NEW ZEALAND International Finance Corporation (IFC) – USA iONE Financial Press – HONG KONG IR & MEHR – AUSTRIA IZ Iletisim – TURKEY John Madere Photography – USA Jolly Good Films – NEW ZEALAND Karin und Walter Blüchert Gedächtnisstiftung – GERMANY KD1 Designagentur – GERMANY Kerry Properties – HONG KONG KorteMaerzWolff Kommunikation – GERMANY KW Communications – GERMANY LLYC – COLOMBIA LLYC – SPAIN loved GmbH – GERMANY Luke Communications Group – USA M-1 Studios – USA M&M Consultancy – HONG KONG Marco – SPAIN Media Genesis – USA Mensalia GmbH – AUSTRIA mensemedia – GERMANY MerchantCantos – ENGLAND MerchantCantos – USA MetaFusion Pte Ltd – SINGAPORE Michigan Door – USA Milenio3Genera – MEXICO Miramar Group – HONG KONG MM Partners – KOREA MSI – LUXEMBOURG Mubadala Investment Company – UAE Newport3 Communications – GERMANY Nova Fusion – MALAYSIA OMV Aktiengesellschaft – AUSTRIA Orange Financial Printing Limited – HONG KONG Paragraphs Design – USA Parcel Design – CANADA |
People’s Leasing & Finance PLC – SRI LANKA PepperClub – GERMANY PETRANIX Corporate and Financial Communication – SWITZERLAND Plan P. GmbH – GERMANY PRATT Institute – USA PRH Hamburg Kommunikation GmbH – GERMANY Profilwerkstatt GmbH – GERMANY Protop Financial Press Limited – HONG KONG PT Garuda Indonesia (Persero) Tbk – INDONESIA Publik. Agentur Für Kommunikation GmbH – GERMANY q30 design, Inc. – CANADA ramp.space – GERMANY REF Financial Press Ltd. – HONG KONG Reg Pauffley – UNITED KINGDOM Rethink – MALAYSIA ringzwei – GERMANY S/O Project – KOREA Sakaguchi Company – JAPAN Sedgwick Richardson – HONG KONG SEQUEL – USA Shian Inc. – JAPAN Signi Design – MEXICO Silicon Plus Communications PTE Limited – SINGAPORE SinoMedia Holding Limited – CHINA SIX Group Services AG – SWITZERLAND Smart Media – SRI LANKA Solomon Financial Press Limited – HONG KONG SS Digital Media – USA Stagg & Friends GmbH – GERMANY Stan Gellman Graphic Design Inc. – USA Studio 210, LLC – USA süden ad agency – GERMANY Sydinvest – DENMARK Symrise – GERMANY Tayburn – TURKEY TERRITORY Content to Results GmbH – GERMANY The Charles NYC – USA The Dubs – AUSTRALIA The Hong Kong Society for the Aged – HONG KONG The Open University of Hong Kong – HONG KONG Toppan Merrill Limited – HONG KONG TronnCom KG – AUSTRIA Troy Chamber of Commerce – USA Twice Graphics – HONG KONG Ulled Barcelona – SPAIN United Therapeutics – USA USA WRITING SERVICES – USA VOK Dams Events & Live Marketing – GERMANY Wachovia Securities – USA Walker Publicity Consulting – USA Wendy’s Bloggers – USA WILO SE – GERMANY Wynk Design, Inc. – USA X_Design – MEXICO Xanadu Communications – USA Yellow Creative (HK) Limited – HONG KONG YesTogether – IRAN |
2021 PRELIMINARY PANELS OF JUDGES
The International ARC 2021 Awards are presented by the International Academy of Communications Arts & Sciences. The winners of the 35th anniversary competition were selected by panels of judges, totaling over 170 professionals, headed by senior members of the organizations listed below:
| 33 VISUAL MEXICO Andres Mallen – Photographer Rafael Monroy – Project Director A.PLUS FINANCIAL PRESS LIMITED HONG KONG Carson Chan – Art Director Kay Pau – Senior Art Director Evelyn Tang – Art Director AIR Rockville, MD Luis Martinez – Graphic Design Martha Mater – Mgr., Creative Services Matt Mowczko – Graphic Design Lesa Rowe – Art Direction ARTIST ESTATE STUDIOS Brooklyn, NY Peter Freeby – Design Director ATREVIA COMMUNICACION, S.L.U Madrid, SPAIN Eva Lopez – Art Director Maria Madrigal – Publications Director BANK OF CHINA (Hong Kong) HONG KONG Angel Yip – Deputy General Manager BURGESS STRATEGIC MARKETING SERVICES Troy, MI Sandra J. Burgess – Owner CHINA COMMUNICATIONS SERVICES CORPORATION LTD HONG KONG Joanna Lee – Executive Assistant to Company Secretary & Deputy CFO CHINA UNICOM (HONG KONG) LIMITED HONG KONG Michelle Lam – Manager of Company Secretary Department Joeling Law – Manager, Investor Relations Enrica Lee – Assistant Company Secretary CHRISTIAN RAHOFER GMBH Salzburg, AUSTRIA Elisabeth Hennecke – Copywriter Christian Rahofer – Agency Owner CITIC HONG KONG Desmond Hu – Manager CONSULTANT Chichester, UK Reg Pauffley – Independent CONTENT PERFORMANCE GROUP GMBH Wien, AUSTRIA Dr. Katrin Seidel – Editor in Chief/Project Manager COOLGREY DESIGN WORKSHOP LIMITED HONG KONG Kelvin Chung – Creative Director King Wong – Creative Director CRE8 (GREATER CHINA) LIMITED HONG KONG Wayne Cheung – Head of Design Jefferson Chiu – Senior Art Director Ryan Wong – Creative Director CURRAN + CONNORS, INC. Ronkonkoma, NY Jeff Brandi – Chief Creative Officer Megan Lukas – Art Director Chez Sienkiewich – Regional Vice President DAIMLER AG Stuttgart, GERMANY Karin Schurr – Art Director Photo DONNELLEY FINANCIAL SOLUTIONS HONG KONG Fan Fung – Senior Designer Ling Ma – Senior Designer Ying Tsui – Designer DNA KOMUNIKA Jakarta, INDONESIA Meta Magdalena – CEO Faisal Bayhakih Umar – Creative Director DOOSAN INFRACORE LTD REPUBLIC OF KOREA Jung Yun Kim – General Manager DOTPLUS COMMUNICATIONS SDN. BHD Kuala Lumpur, MALAYSIA Lin Young – Creative Director EDICO FINANCIAL PRESS SERVICES LIMITED HONG KONG Amy Donati – Executive Director & Chief Executive Officer Heidi Mak – Associate Director – Creative & Graphic Department Ricky Tse – Director, Print Bind/Logistics Dept. EQUITY FINANCIAL PRESS LTD HONG KONG Catherine Chan – Director |
FAST RETAILING CO. LTD Tokyo, JAPAN Yuko Ikeda – Investor Relations FGI DESIGN New York, NY Trevor Paccione – Creative Director Susan Weiss – Senior Vice President FIDUCIA GAD Hamburg, GERMANY Maika-Alexander Stangenberg – SVP Marketing & Corporate Communications FINAR Istanbul, TURKEY Cansu Corak – Project Executive GENNEX FINANCIAL MEDIA LIMITED HONG KONG Maxx Wong – Associate Creative Director Laetitia Wong – Associate Creative Director Alvin Yip – Associate Art Director GLOBAL REPORTING SERVICES Melbourne, AUSTRALIA Portia Branton – Owner GREAT THINKS GMBH Cologne, GERMANY Brigitte Laepper-Roehricht – Senior Creative Director HETERMEDIA SERVICES LTD. HONG KONG Charles Ho – Design Manager Orling Or – Business Development Director HGB HAMBURGER GESCHÄFTSBERICHTE GMBH & CO. KG Hamburg, GERMANY Yannik Burtelt – Project Manager Christa Eickmeyer – Managing Director Boris Fisher – Director Consulting and Processes Claudia Gutsche – Senior Consultant HKBN GROUP HONG KONG Gladys Cheng – Director & Head of Corp and Marketing Comms Ryo Yeung – Senior Manager – Editorial I.LINK GROUP LIMITED HONG KONG Adrianne Chan – Creative Director Tony Man – Assistant Art Director Lammy Yeung – Assistant Art Director INBRAX Santiago, CHILE Pancho Gonzalez – CCO INSIGHT CREATIVE LIMITED Auckland, NEW ZEALAND Mike Tisdall – Founding Director iONE FINANCIAL PRESS LIMITED HONG KONG Ricky Chan – Art Director Axel Kiang – Creative Director Terry Tam – Art Director KERRY PROPERTIES LIMITED HONG KONG Michelle Lam – Senior Director, Sustainability & Communications M&M HONG KONG Mike Moulders – Principal Brand Design Consultant MARKETING CONSULTANT Troy, MI Dan Baron – Marketing Consultant MEDIA GENESIS Troy, MI Antoine Dubeauclard – President MENSALIA GMBH Vienna, AUSTRIA Larissa Alterdinger – Consultant Claudia Baumgarten – Consultant Christophe Gilet – Managing Partner META FUSION PTE LTD SINGAPORE Danielle Bay – Senior Art Director Francis Chua – Creative Director David Ferry – Senior Art Director Nik Kiang – Senior Art Director Andrew Tang – Senior Art Director Ian Toh – General Manager MILENIO 3 GENERA Mexico City, MEXICO Daniela Popp – Executive Director MIRAMAR GROUP HONG KONG Lafina Chan – Creative Director MM PARTNERS Seoul, SOUTH KOREA Young-il Kim – Senior Director Sang-Hyeon Lee – Art Director Jong-Kook Yi – Chief Director |
MSI GRAND DUCHE de LUXEMBOURG Janine Neves – Relations Presse et Communication NOVA FUSION SDN BHD Kuala Lumpur, MALAYSIA Tang Lien – Managing Director ORANGE FINANCIAL PRINTING LIMITED HONG KONG Carbie Chan – Account Director PARAGRAPHS LLC Chicago, IL Carrie Ceresa – Senior Designer Dora Rodriguez – Senior Designer PRATT INSTITUTE New York, NY Alisa Zamir – Professor, Graduate Communications/ Packaging Design Department PROTOP FINANCIAL PRESS LIMITED HONG KONG Jodi Liu – Business Development Executive Penny Sze – Business Development Executive REF FINANCIAL PRESS LIMITED HONG KONG Shing Chan – Associate Creative Director Alex Choi – Creative Director Nick Li – Creative Director RETHINK Selangor, MALAYSIA Audrey Soon Chia Ai – Operations Director S. Indran A/L M Subramaniam – Chief Executive Officer RINGZWEI Hamburg, GERMANY Dirk Linke – Creative Director SAKAGUCHI COMPANY Tokyo, JAPAN Johnny Law – General Manager Kiichiro Sakaguchi – President SHIAN INC. Tokyo, JAPAN SHIAN Designers SHIAN Editors SMART MEDIA – THE ANNUAL REPORT COMPANY Colombo, SRI LANKA Ajit Chittambalam – Chief Officer – Content Development Ananda Jagoda – Chief Creative Officer Naleen Wijesinghe – Head of Digital Saman Wijesooriya – Head of Design SOLOMON FINANCIAL PRESS LIMITED HONG KONG Nicole Chan – Art Director Jemmie Chiu – Chief Art Director STAN GELLMAN GRAPHIC DESIGN St. Louis, MO Mary Muehlemann – Designer Teresa Thompson – President Bryan Wakeland – Senior Designer TAYBURN Istanbul, TURKEY Ronaldo Manosa – CEO Volkan Satici – Designer TOPPAN MERRILL LIMITED HONG KONG Harry Hui – Senior Designer Iris Lamb – Assistant Art Director Bob Yuen – Assistant Art Director TOY CHAMBER OF COMMERCE Troy, MI Alex Bartell – Marketing & Communications Specialist UNITED THERAPEUTICS/LAB 4 Silver Spring, MD Bill Rock – Executive Creative Director USA WRITING SERVICES.COM New York, NEW YORK Daniel Kennedy – Managing Director Karin Kennedy – Director WACHOVIA SECURITIES New York, NY Zeev Zamir – Financial Advisor (Retired) WYNK DESIGN, INC. Huntington, NEW YORK Johm Einemann – Partner/Creative Director Kim Ann Piccora – Owner/Creative Principal X_DESIGN Mexico City, MEXICO Pilar Munoz – CEO YELLOW CREATIVE (HK) LTD. HONG KONG Rebecca So – Managing Partner Ellen Zee – Managing Partner |
2021 Final “Virtual” Judge Session
| Martha Mater Manager, Creative Services AIR Rockville, MD Chuck Crocket Principal CHC ENTERPRISES Gorham, ME Michelle Lam Asst. Company Secretarial Manager CHINA UNICOM Hong Kong Enrica Lee Asst. Company Secretary CHINA UNICOM Hong Kong Kelvin Chung Creative Director COOLGREY DESIGN WORKSHOP LTD Hong Kong King Wong Creative Director COOLGREY DESIGN WORKSHOP LTD Hong Kong Davy Li Managing Director & Head of Sales CRE8 (Greater China) LTD Hong Kong Meta Magdalena CEO DNAKOMUNIKA Indonesia Faisal Bayhakih Umar Creative Director/Founder DNAKOMUNIKA Indonesia Lin Yong Creative Director DOTPLUS COMMUNICATIONS SDN BHD Malaysia Trevor Paccione Creative Director FGI DESIGN New York, NY Susan Weiss Senior Vice President FGI DESIGN New York, NY Cansu Corak Project Executive FINAR KURUMSAL Turkey Corrin Chan CEO & Executive Director GENNEX FINANCIAL MEDIA LIMITED Hong Kong Maxx Wong Associate Creative Director GENNEX FINANCIAL MEDIA LIMITED Hong Kong Brigitte Lapper Rohricht Creative Director GREAT THINKS GMBH Germany |
Orling Or Business Development Director HETERMEDIA SERVICES LIMITED Hong Kong Team 1 Boris Fister & Peter Poppe Consultant Director, Managing Partner HGB HAMBURGER GESCHÄFTSBERICHTE GMBH & CO. KG Germany Team 2 Dagmar Hermannsen & Maja Janders Senior Consultant, Senior Art Director HGB HAMBURGER GESCHÄFTSBERICHTE GMBH & CO. KG Germany Hidy Shum Assistant General Manager I.LINK GROUP LIMITED Hong Kong Darren Namaye Founding Principal/Creative Director IDEAS ON PURPOSE New York, NY Pancho Gonzalez CCO INBRAX Chile Axel Kiang Head of Design/Creative Director iONE FINANCIAL PRESS LIMITED Hong Kong Terence Lau Managing Director iONE FINANCIAL PRESS LIMITED Hong Kong Doris Gstatter Executive Director IR & MEHR Austria Michelle Lam Senior Director – Corporate & Marketing Communications KERRY PROPERTIES LIMITED Hong Kong Mike Moulders Brand Design Consultant M&M CONSULTANCY Hong Kong Antoine Debeauclard President MEDIA GENESIS Troy, MI Janine Neves Head of Internal Communications MENSE Luxembourg Lafina Chan Creative Director MIRAMAR Hong Kong Johnny Law Asia Region Representative MS OPTICS R&D Tokyo, Japan Tang Lien Managing Director NOVA FUSION SDN BHD Malaysia |
Carbie Chan Account Director ORANGE FINANCIAL PRINTING LIMITED Hong Kong Reg Pauffley Founder/Consultant PAUFFLEY & COMPANY United Kingdom Alisa Zamir Professor, Graduate Communications/Packaging Design Department PRATT INSTITUTE New York, NY Audrey Soon Head of Operations & Client Servicing RE:THINK SDN BHD Malaysia Alex Choi Creative Director REF FINANCIAL PRESS LIMITED Hong Kong Natasha Fung Marketing Executive REF FINANCIAL PRESS LIMITED Hong Kong Dirk Linke Creative Director RINGZWEI Germany Shian Inc. SHIAN Japan Vijith Kannangara Chairman SMART MEDIA THE ANNUAL REPORT COMPANY Sri Lanka Jemmie Chiu Art Director SOLOMON FINANCIAL PRESS LIMITED Hong Kong Patt Yuen Business Development Director SOLOMON FINANCIAL PRESS LIMITED Hong Kong Ronaldo Manosa CEO, CSO& Managing Director TAYBURN Turkey Peter Yeo Assistant General Manager TOPPAN MERRILL LIMITED Hong Kong Wilson Kwan Creative Director TOPPAN MERRILL LIMITED Hong Kong Kiicchiro Sakaguchi Owner TOYOKO INN NAGANO Japan Zeev Zamir Financial Advisor (Retired) WACHOVIA SECURITIES New York, NY Houman Yegani Brand Communications Strategist YESTOGETHER Iran |