2025 Grand Award Winners
35th ASTRID GRAND AWARD WINNERS ANNOUNCED
** Hong Kong Tourism Board ** Takes Best of Show
NEW YORK, NY – April 25, 2025 – Grand Award Winners in 17 design categories were announced today for the 35th Anniversary ASTRID Awards competition, honoring excellence and innovation in design. Over 290 entries were received from 8 countries worldwide.
This year’s BEST OF SHOW was captured by Ogilvy Hong Kong (Quarry Bay, HONG KONG SAR), for their client HONG KONG TOURISM BOARD’s (North Point, HONG KONG SAR) 2024 Hong Kong Halloween Campaign
This imaginative and innovative project captured an unprecedented five Grand Awards in five distinct categories. The judges were particularly impressed with the creative approach, the variety and quality of elements, the bright colors and appealing approach, and its overall success in design excellence. The “cool” campaign earned the absolute highest score in the competition.
In their respective categories, the 2025 Grand Winners are:
Advertising |
Ogilvy Hong Kong |
Annual Reports |
Alibaba Group Holding Limited |
|---|---|---|---|
Annual Reports |
Airport Authority Hong Kong |
Annual Reports |
Hong Kong Housing Society |
Annual Reports |
Hong Kong Housing Society |
Books |
ramp.space GmbH & Co. KG |
Brochures |
ramp.space GmbH & Co. KG |
Calendars |
Airport Authority Hong Kong |
Campaigns |
Ogilvy Hong Kong |
Magazines |
ramp.space GmbH & Co. KG |
Non-Profit Organizations |
Ogilvy Hong Kong |
Photography |
ramp.space GmbH & Co. KG |
Promotion |
Studio 210, LLC |
Special Projects |
Tsim Sha Tsui Centre and |
Tourism/Travel |
Ogilvy Hong Kong |
Video |
Wardour |
Websites |
Hong Kong Tourism Board |
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“Recognition from the esteemed judges of the ASTRID Awards is the ultimate accolade for international excellence in design,” stated Reni Witt, of MerComm, Inc., which sponsors the competition. “An ASTRID Award means that the winner delivers top quality work. Considering the high level of competition from companies and design agencies around the world, it’s a tremendous honor to achieve this high level of success.”
Judging was carried out by leading designers, art directors, and graphic artists from agencies around the world.
MerComm's annual ASTRID Awards is the only awards program in the world that is truly independent. The ASTRID Awards accept no advertising, membership dues, or outside sponsorship, thereby guaranteeing fairness and impartial judging.
Winning an ASTRID Award is confirmation of quality bestowed by peers in the field, and recognized internationally by clients and management.
Founded in 1991, the ASTRID Awards is dedicated to its mission: to promote design as fundamental to communications, a business imperative, and a powerful tool for commercial success.
We are proud and honored to recognize the winners for their creative excellence.