2024-2025 Mercury Award CFE

Grand Award Winners

2023 - 2024 International Mercury Awards

* Ngong Ping 360 Limited * Wins Best of Show

NEW YORK, NY- March 1, 2024 - The Grand Winners for the 37th Annual MERCURY Awards honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to Ngong Ping 360 Limited (Lantau, HONG KONG SAR PRC) for their awareness campaign The Grand Launch Campaign of Ngong Ping 360 “Crystal+”. The judges gave the project high praise for its well-planned launch and event; the original concept, especially the cable-car concert; and the impressive media coverage, particularly the social media initiatives. “Very Instagrammable campaign.” “Wow!” “Great job!”

Grand Award Winners

In their respective categories, the 2023/24 Grand Award winners were:

Writing

Washington Gas
Gala Speech, “Angels Among Us”
(USA)

Design

ramp.space GmbH & Co. KG
The Lamborghini Book
(GERMANY)

Annual Reports
Cover Design

iONE Financial Press Limited
NEW WORLD DEVELOPMENT COMPANY LTD.
2023 Annual Report
(HONG KONG SAR PRC)

Annual Reports
Overall Presentation

Heep Hong Society
Walk Together for 60 years, Nurturing Seedlings for a Brighter Future”
2022-2023 Annual Report
(HONG KONG SAR PRC)

Annual Reports
Specialized

GenNex Financial Media Limited
BEIJING ENTERPRISES URBAN RESOURCES GROUP LIMITED
2022 Environmental,
Social and Governance Report
(HONG KONG SAR PRC)

Annual Reports
Online – Interactive

Cre8 (Greater China) Limited
GCL TECHNOLOGY
HOLDINGS LIMITED
Annual Report 2022
(HONG KONG SAR PRC)

Brochures

COPE Content Performance Group
LAND NIEDERÖSTERREICH
DRINNEN & DRAUSSEN
(AUSTRIA)

Custom Publications
Business-to-Business

COPE Content Performance Group
PROPELLETS AUSTRIA
das pellet
(AUSTRIA)

Custom Publications
General Audience

COPE Content Performance Group
LAND STEIERMARK,
FACHABTEILUNG A6
ZWEI UND MEHR -
Steirisches Familienmagazin
(AUSTRIA)

Employee Publications

COPE Content Performance Group
HELVETIA VERSICHERUNGEN AG
einblicke. The magazine for
Helvetia employees
(AUSTRIA)

Magazines
Design

ramp.space GmbH & Co. KG
ramp - Porsche Le Mans Special

(GERMANY)

Magazines
Overall Presentation

ramp.space GmbH & Co. KG
ramp#62 - Wild Things

(GERMANY)

Non-Profit Organizations

Hong Kong Tourism Board
Hello Hong Kong Recovery Campaign
(HONG KONG SAR PRC)

Social Media

Ngong Ping 360 Limited
The Grand Launch Campaign of
Ngong Ping 360 “Crystal+”
(HONG KONG SAR PRC)

Video

ramp.space GmbH & Co. KG
BENTLEY MOTORS LIMITED
Three20pm x Bentley: Craftsmanship
(UNITED KINGDOM)

Websites

Kammann Rossi GmbH
THALIA
Relaunch Thalia Corporate Website
(GERMANY)

Promotion/ Marketing

Ngong Ping 360 Limited
The Grand Launch Campaign of
Ngong Ping 360 “Crystal+”
(HONG KONG SAR PRC)

Special Events

Studio 210, LLC
MASTERCARD, INC.
Mastercard/ The Open Championship Sustainability and Legacy: B2B and Consumer Activation Reduced Carbon Footprint
(USA)

Tourism/Travel

Ngong Ping 360 Limited
Double Ducks@Ngong Ping 360
(HONG KONG SAR PRC)

Campaigns

Hancomm
HANWHA
Hanwha Stationery Package 2024
(SOUTH KOREA)

Judging for the 2023/24 International MERCURY Awards represented the most illustrious, creative professionals from all over the world. Twenty-seven distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging process. Criteria included editorial quality; visuals and design; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

 This year over 380 entries were received from 12 countries: Austria, Canada, Germany, Hong Kong SAR PRC, Mexico, People’s Republic of China, South Korea, Spain, Sri Lanka, Türkiye, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is an important tribute - a distinction to be proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of fine agencies, corporations, and non-profit organizations eligible for the awards.”

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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